branding
A great name and great logo design matters, and we all build emotional connections to them that drive our decisions. Some brands feel like part of the family; it’s hard to imagine anyone asking for “gelatin” in his or her school lunch when they want Jell-O. We talk lovingly about our (insert your favorite brand of smartphone), but never our “handheld electronic device.”
There’s more to branding than just a fancy logo design. By understanding your consumer and what’s at stake for them, and after sizing up your competitors, we’ll help you develop a brand that’s not only eye-catching and memorable, but also meaningful. Showing consumers why your product or service is relevant and meets their needs better than the next one is the cornerstone of brand loyalty. And, at the end of the day, that’s the name of the game.
Expertise
Branding & Logo Design
Naming
Taglines
Brand Positioning
Brand Story
Brand Standards