Charlotte Water

branding • community outreach • graphic design • public relations • strategy + research • website design

Market: Municipal

Yellow Duck has had the opportunity to work closely with Charlotte Water, the largest public water and wastewater utility in the Carolinas, on more than 20 of their design-build projects around the City as well as a number of organization-wide projects and campaign initiatives. For a utility or municipal project to be successful, no matter its scale, we understand that providing excellent customer service and transparent timely communication is key. The Ducks have enjoyed creating unique, impactful and vibrant designs that grab attention and keep customers informed.

TAILORED PUBLIC OUTREACH STRATEGY

Yellow Duck has served as a community outreach partner, leader and liaison to ensure all stakeholders impacted by these important projects are proactively and thoughtfully informed as design-build project plans are developed and executed. Projects have ranged from large water main construction projects in one of Charlotte’s fastest-growing neighborhoods, South End, to extensive wastewater improvements and sewer services through downtown Davidson to a large housing development nearby.

Each project presents its own unique design and construction work obstacles and audience targets, which require a customized approach to strategic municipal utility communications planning and execution. By prioritizing both internal and external communications, Yellow Duck’s tailored approach to these projects provides the public with a clear and central point of communication and project information, and enables the project management, design, planning and construction teams to focus their efforts on progressing the projects forward. YDM’s work has led to a widespread decrease in project complaints from customers across project areas impacted as well as increased engagement in public meetings, workshops and digital-based communication tools.

SIP THE FUTURE

Charlotte Water also selected YDM to design their annual report and related graphics, as well two special projects. YDM created brand concepts, names and logos for Charlotte Water’s 501(c)3 Nonprofit, H20 Foundation, and the award-winning sustainable beer pilot project made with recycled water, Renew Brew.

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