Implementing video marketing into your business’s marketing plan can have some serious benefits. Video has many strengths – the most obvious being that it catches the eye in a way static images or copy can’t. Beyond being a great way to market products, video can also be a great tool for showcasing your company culture.
Standing Out
Taking it a bit further than a traditional “About Us” page, a video serves as a quick and engaging platform to show off your company’s personality. Whether it’s video footage or motion graphics, having this visual and dynamic element can keep your business at the top of consumers’ minds.
Video can be a great way to advertise a property or neighborhood that hasn’t been developed yet. When you don’t have visuals from the physical location, video and motion graphics can add movement and interest to stock photos, local attractions and geographic information.
At Yellow Duck Marketing, we created this Charlotte-based video to advertise the location and selling points of the upcoming Apex SouthPark development.
The same can be said for marketing a product or service. 90% of users say that product videos are helpful in the decision process. One of the most successful examples of this is Zappos with their “video description” feature. Having a real person describe the shoe instead of reading the description in plain text makes a substantial difference. It’s a simple method that yields high results: The online shoe store giant claims this feature leads to a 25% higher conversion in sales.
Social Media
Almost every social media platform implements video content in some way, recognizing that it’s what people want to see. Facebook generates 8 billion video views on average per day. If you aren’t implementing video into your social platforms you’re missing out – Facebook claims native video posts have 135% greater organic reach than photo posts. Experimenting with video on your company’s social media accounts gives you a leading edge and has the best chance of being shared by your followers. In fact, social video generates 1,200% more shares than text and images combined.
Waverly, a development located in South Charlotte, wanted a fun way to advertise their summer music series. So the Ducks produced this fun, eye-catching motion graphic to be shared on Waverly’s Instagram and Facebook, while also being shown on video kiosks on location.
While a viewer might quickly swipe though static marketing content on social, video can make the marketing process more personable and easily digestible. This magical combination gives online buyers the feel of being in a brick-and-mortar store – a person-to-person experience, but behind a screen.
Beyond the Screen
While video is wildly successful on websites and social, your business could benefit from going beyond the computer or phone screen when implementing video. If you have a waiting room for patients, a common area where you meet with clients or a leasing office with a TV, implementing a branded company video or advertising your product or service can leave a lasting impression on potential and returning clients.
Cainhoy Pointe, an apartment complex located in Charleston, SC, wanted something bright, inviting and representative of the lifestyle at their property to show on a video loop in their leasing office. The fast transitions and locational photography give a peek into life in the Lowcountry in this Charleston-based video.
The Key
The adage “seeing is believing” comes into play here. Put simply, video marketing builds trust. Sometimes the ROI for video content is not always clear cut. While an increase in sales is ideal, it’s difficult to put a price tag on brand trust and perceived transparency.
The marketing sphere has becoming increasingly cluttered, posing a huge challenge to marketers. In order to engage the consumer as much as possible and entertain an appetite for watching rather than reading, video could be the answer.
As with most things, don’t expect to whip up a quick video and watch the views and engagement skyrocket. Quality video is key and creating a video that your target market wants to watch is crucial. While you may feel pressured to pay big bucks for a huge video production, sometimes it’s the simpler video and motion graphics that catch attention the best. Flashy doesn’t mean quality and quality doesn’t always mean super expensive.
Let Us Help
At Yellow Duck Marketing, we can help you work video production or motion graphics into your overall marketing strategy, whether you’re in Charlotte, Charleston, anywhere in the Southeast or across the country. We’ve even worked on projects in Canada and Jamaica! Shoot us an email and we’ll set up a time to discuss what you’re looking for and how we can help you implement video or motion graphics to reach your goals.
