August 14, 2024
In the multifamily real estate industry, coming up with a unique name for a new apartment, Built-To-Rent (BTR) or for-sale townhome or for-sale master-planned community development […]
June 25, 2024
When Charlotte Water embarked on their innovative “Renew Brew” initiative, they sought to not only highlight the quality, safety and potential for sustainability of treated wastewater […]
June 24, 2024
You need a logo, you need it fast and you need it right. We understand. Artificial Intelligence (AI) is a phenomenal resource that allows us to […]
December 11, 2023
From Coca-Cola’s red disc to Nike’s iconic swoosh, the world’s biggest brands have a unique identity that consumers worldwide instantly recognize. Brand identity has become a […]
October 30, 2023
Your commercial real estate or new apartment development brand is more than just a logo or a tagline; it’s the essence of your property that defines […]
October 5, 2023
A charrette is a collaborative workshop that brings different stakeholders together and is a major part of our branding process. Relevant especially for real estate projects […]
March 31, 2021
In late 2019, Onslow County Partnership for Children, a nonprofit based in Jacksonville, N.C., approached us about rebranding their organization, which serves families and children in […]
April 1, 2020
When our founder, Julianne, had the opportunity to work with one of our favorite clients in Jamaica again on a new luxury private villa called Buttonwood […]
November 12, 2019
Earlier this year, three YDM projects earned awards at the annual International Hermes Creative Awards. Turquesa won Platinum for Logo Design, Draper Place won Platinum for […]
October 23, 2019
Corporate rebranding is an exciting – and sometimes complicated – process for any business or organization. After using the same logo for many years, or even […]
January 26, 2018
“Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman Believe it or not, the most ideal time to develop your […]
February 27, 2015
At some point in a company’s lifespan, there is a pivotal point where they have to reevaluate their position in their market and how their brand […]
October 17, 2012
Color affects our environments, our mood, our lives. Never was a color change so evident as when Wachovia and their serene blue/green wave logo was replaced […]
July 13, 2012
I, like many wives across America, have to suffer through watching one of Cable’s top TV shows, Gold Rush. If you have not seen the show, […]
September 30, 2011
One of the books that has impacted how we ducks think about marketing is the book “Made to Stick” by Chip and Dan Heath. The authors […]
September 3, 2011
Anyone who has taken any sort of marketing class understands that paying for advertising for pure folly is a waste of time and more importantly, money. […]