November 15, 2024
A destination marketing approach can elevate the marketing of small downtown areas by emphasizing their unique experiences and vibrant community. Whether it’s the charm of local shops, […]
August 14, 2024
In the competitive hospitality industry, standing out is essential for hotels to attract and retain guests. By offering unique services and experiences, hotels can differentiate themselves […]
March 6, 2024
While many marketing agencies, including YDM, offer project-based pricing, there are many benefits to marketing retainers, in which the client pays a set fee each month […]
August 3, 2023
If you’re interested in increasing your brand loyalty through social media, localization may be the missing key from your strategy. A social media agency located in […]
July 24, 2023
In May, we attended Adweek’s Social Media Week, which was all about how businesses can harness the influence of creator marketing. During the week, we learned […]
May 25, 2022
When it comes to using stock photos to represent your brand, representation of all lifestyles and ethnicities is essential. Today’s world comprises an intricate web of […]
March 14, 2022
Color in design is one of the most powerful tools for visual communication, influencing one’s decisions, mood and behavior. Choosing the right colors in print and […]
February 17, 2022
Across the world, the internet is the primary source of information for most people. When creating or updating their online presence, companies should keep in mind […]
December 1, 2021
Take a minute to think of your typical commute to work or even a day filled with running errands. Whether you’re driving by a billboard, hailing […]
March 19, 2021
Very often, we see clients who have a website here, their Google Ads campaign there, Facebook content and promotions there, and communicate to their clients through […]
December 2, 2020
It’s almost the end of the year and little by little we’ve gotten used to living in our “new normal.” While most people continue to stay […]
August 7, 2020
In case you missed it, we conducted a travel survey back in March to gauge how comfortable people would be traveling in the summer. It’s now […]
March 6, 2020
Are you having trouble engaging with your followers on social media? Although it can seem tricky to get people to interact with your posts, it can […]
July 29, 2019
Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
December 10, 2018
Implementing video marketing into your business’s marketing plan can have some serious benefits. Video has many strengths – the most obvious being that it catches the […]
August 30, 2016
You hear the word “click-bait” used a lot, but what does it actually mean and what is it doing to the internet news environment? Click-bait is […]
August 24, 2016
User experience is so important when designing your e-commerce website. That’s why we follow the tips from the ShoppingQuizzes.com new e-book “7 Ways to Hack the Mind of […]
August 17, 2016
Whether you’re watching a commercial, walking through a clothing store or walking down a busy city street, you may have caught your eye on an advertisement […]
June 30, 2016
For years, companies have been using Facebook to expand their reach and their audience, but now that platform is changing. Facebook’s news feed, which is seen […]
September 5, 2013
Last month, Inc.com published an intriguing story about an often confusing or tedious subject matter (depending on who you are)- search engine optimization (SEO). The author […]