March 6, 2024
While many marketing agencies, including YDM, offer project-based pricing, there are many benefits to marketing retainers, in which the client pays a set fee each month […]
May 9, 2023
Planning an event to promote your business or new product but not sure if people are aware of it? Even if you spend a significant amount of […]
January 13, 2021
Steak 48 is an award-winning steakhouse from Arizona with locations in Houston, Philadelphia, Chicago and now Charlotte. With an upscale and lively vibe, it’s the perfect […]
March 20, 2020
While the COVID-19 global pandemic is wreaking havoc on our local and national economy, the demand for clear, effective communication has not been impacted. If anything, […]
July 29, 2019
Nobody likes to think about what would happen if they had to suddenly and unexpectedly deal with some kind of tragic event, answering questions from media […]
February 26, 2019
Saying “I’m sorry” can mitigate damage to a company’s reputation and business, but for an apology to resonate and be accepted by the public, some key […]
September 27, 2018
YDM had a busy year working with clients to share their stories via public relations and social media. Check out a few highlights below: JLL Carolinas […]
April 17, 2015
Watch out Charlotte, the Ducks are taking the town! We here at Yellow Duck Marketing were flattered and honored to be mentioned by the Charlotte Agenda […]
July 18, 2013
Many of us have been following the recent PR fiasco concerning celebrity chef, Paula Deen, which has become so controversial that it has begun to wreak […]
December 14, 2012
Due to popular demand, Yellow Duck Marketing has created a Media Training course for corporations or individuals who want to be more comfortable talking with journalists […]
March 17, 2012
I spent more than 13 years as a print journalist before finally launching my PR career. I covered everything from healthcare to business and industry, local, […]
December 7, 2011
A company blog can be a great marketing tool. It can humanize your brand, give you a new way to interact with customers and clients, and […]