November 15, 2024

Destination Marketing: Social Media Strategies

A destination marketing approach can elevate the marketing of small downtown areas by emphasizing their unique experiences and vibrant community. Whether it’s the charm of local shops, […]
May 9, 2024

The Art of Influence: How Leveraging Social Media Trends Can Elevate Hotel Marketing

The digital age has made social media an indispensable tool for hotels to connect with their audience, show off their unique offerings, and drive bookings. It […]
January 25, 2024

Social Forecast: The Top 5 2024 Social Media Trends

The world of social media continues to grow and evolve in 2024. Our blog explores five of the current social trends shaping culture and our online interactions. We […]
January 5, 2024

Leveraging Social Media to Build Brand Awareness

Have you ever wondered why some brands leave a lasting impression while others drift in the background? Yes, it’s crucial to have effective digital marketing campaigns, […]
October 19, 2023

How to Use LinkedIn Showcase Pages

Creating a LinkedIn profile lets you post job vacancies, industry updates and news about your company in one place. However, sometimes a single page isn’t enough […]
September 13, 2023

Does being on X Still Make Sense for Your Brand?

With the recent rebranding of Twitter as X, a wave of accompanying changes is set to sweep across the platform. This includes the substitution of the […]
August 3, 2023

Localizing Social Media to Maximize Reach

If you’re interested in increasing your brand loyalty through social media, localization may be the missing key from your strategy. A social media agency located in […]
July 24, 2023

Diving into the Creatorverse with Adweek

In May, we attended Adweek’s Social Media Week, which was all about how businesses can harness the influence of creator marketing. During the week, we learned […]
November 16, 2021

4 Ways to Incorporate Video into Your Marketing Plan

If you’re in the marketing world (and maybe even if you aren’t), you’ve heard the phrase the age of video” more than once. Blogs, articles and […]
June 29, 2021

2021 New Social Media Features

Looking to stay up to date with social media updates? Need to catch the next trend? Want to keep up with Gen Z? Then you’re in […]
April 1, 2021

Clubhouse 101

Welcome to Clubhouse, an audio-based app similar to podcasts that lets users join and create rooms that’s currently invite-only. Rooms vary by subject (from marketing to […]
October 15, 2020

Crafting a Great Instagram Strategy

There is a plethora of ways to build out a strategy for Instagram. Whether that’s engaging with your audience or brainstorming exciting content to create – […]
May 18, 2020

The World of Wynee: Wynee Bermudez Q&A

We want to take a second to introduce the face behind our social media profiles and content! Wynee Bermudez joined our Duck Pond back in December […]
March 6, 2020

How to Increase Audience Engagement on Social Media

Are you having trouble engaging with your followers on social media? Although it can seem tricky to get people to interact with your posts, it can […]
July 27, 2018

Creating & Optimizing a Successful Facebook Business Page

Before sitting down and creating a Facebook page for your business, you should ask yourself, “Why Facebook?” If your answer is along the lines of “everyone […]
June 29, 2018

Making Sense of All the Ways LinkedIn Handles Brand Identity

Sometimes keeping track of how to use LinkedIn’s personal profile pages, company profile pages and business groups gets confusing. It’s important to understand the distinct uses […]
April 23, 2018
Digital Marketing and Social Media Management - Yellow Duck Marketing

How to Avoid Content Confusion When Posting on LinkedIn

If you use the platform to share blog content and spread industry ideas among colleagues, clients, customers and influencers, it’s crucial to know the difference between […]
July 19, 2017

The Story on Instagram Stories

Facebook Live, Snapchat, Instagram – it can feel overwhelming with all of the new channels and features of social media. Which one should you use, what […]
February 9, 2018

3 Ways LinkedIn Can Make Your Business Shine

Social media plays a huge role in how you market your business these days. Most clients come to us wanting Facebook, Instagram and Twitter. But what […]
January 31, 2017

6 Hot Trends for Social Media in 2017

Social Media is an ever-evolving beast. The key is being willing to switch up your social media strategy on a month to month, and sometimes, day […]