August 26, 2024

Overcoming Common Roadblocks in Your Website Redesign

A website redesign is a significant undertaking that can breathe new life into your online presence. However, the path to a successful launch is often paved […]
June 25, 2024

Behind the Brand: The Journey of Renew Brew

When Charlotte Water embarked on their innovative “Renew Brew” initiative, they sought to not only highlight the quality, safety and potential for sustainability of treated wastewater […]
May 9, 2024

The Digital Dilemma: Custom WordPress Websites vs. Template Websites for Apartment Leasing

In the ever-changing realm of web design, the choice between custom WordPress websites and template solutions carries substantial weight, particularly for businesses involved in apartment development […]
June 12, 2023
Universal Analytics to Google Analytics to GA4 Migration

GA4 vs. Universal Analytics

Google Analytics 4 (GA4) is set to replace Universal Analytics, officially taking over on July 1, 2023. This means Universal Analytics will stop processing new hits […]
March 31, 2021

Nonprofit Rebranding: Creating Hope with One Place

In late 2019, Onslow County Partnership for Children, a nonprofit based in Jacksonville, N.C., approached us about rebranding their organization, which serves families and children in […]
March 19, 2021

Marketing Automation Builds Smarter Marketing

Very often, we see clients who have a website here, their Google Ads campaign there, Facebook content and promotions there, and communicate to their clients through […]
December 14, 2020

The Top 10 Website Mistakes to Avoid

So, you’ve launched a website, but are you taking the right steps to ensure that it’s found by your target audience? Can they find the information […]
April 29, 2020

Is it Time to Redesign Your Website?

Redesigning your website seems daunting. You haven’t touched it since you launched, and it’s starting to look and feel outdated. First impressions matter – visitors won’t […]
March 13, 2020

A Day in the Life: Interactive/Web Manager Laura Wyatt

In order to showcase the work we do at YDM, we started a new series on our blog called “A Day in the Life.” In this […]
November 12, 2019

YDM Takes Home the Platinum & Gold

Earlier this year, three YDM projects earned awards at the annual International Hermes Creative Awards. Turquesa won Platinum for Logo Design, Draper Place won Platinum for […]
April 16, 2018

First Impressions: What does your website say about you and your organization?

I’m Laura Wyatt, the Web/Interactive Manager at Yellow Duck Marketing. Admittedly as a web designer and developer, I’ve definitely chosen a certain product or favored an […]
January 26, 2018

With Web Design, the Meaning is in the Message

“Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman   Believe it or not, the most ideal time to develop your […]
March 24, 2017

A Landing Page vs. A Website: Which is Right For Your Business?

Every client and every business has different needs. One client may want a heavy social media presence, while the next needs direct mail services. At Yellow […]
August 8, 2016

Hacking the Mind of the Online Shopper: The Paradox of Choice (Infographic)

At Yellow Duck Marketing, we can design an ecommerce website on platforms such as WordPress, SquareSpace, BigCommerce and Shopify, so we always have our eye on user […]
May 15, 2016

Yellow Duck named a Top 25 Web Design Firm!

We only started Yellow Duck Marketing in 2011, but we’re already featured as one of Charlotte’s top 25 web design firms by the Charlotte Business Journal. […]
April 29, 2016

Navigating the Waters of Responsive Web Design

Technology is evolving every day, so it’s no wonder responsive web design is such a hot topic of discussion. Websites not only need to display properly […]
November 3, 2014
When to use WordPress

Why Not WordPress?

We got some great responses through social media for our “Why WordPress?” post this summer. It’s only right that we play “devil’s advocate” a little and […]
August 12, 2014
Google Analytics graphic blue graph

Google Analytics 101 for the Small Business Owner

What it is and how to use it. If you have an online presence, chances are you use Google Analytics (or at least have heard of […]
July 29, 2014
8 reasons why you should build your website on WordPress

8 Reasons Why Your Website Should be Built on WordPress

Why WordPress? Your website hasn’t had a proper facelift in upwards of 5 years, you’d rather not have the complexity (or cost) of a custom-built content […]
February 13, 2014

New Web Design Trends to Watch for 2014: Part 2

In Part One on our marketing blog, we commented on two of the 10 Web Design Trends you can expect to see in 2014 from Thenextweb.com […]