Marketing Strategy, Social Media
Link Love: Marketing on a Shoestring Resources
November 8, 2011
Resources
Many of you are struggling with a decreased, anemic budget, or perhaps you’re thrown into marketing because your department has been downsized and you’re wearing 5 hats. You need cheap and easy resources to help you do your job and juggle all the plates in the air without breaking the bank.
So on a related note, I recently spoke to a group of people who attended an affordable housing conference put on by the NC Housing Coalition. I promised to share some budget-friendly resources with them, and thought everyone would like to see the Link Love list on steroids!
Business ToolsEmail Program / List builder / Contact manager: www.mailchimp.com Inexpensive, Great Quality Printer: www.gotprint.net Project Management Software: www.worketc.com Promotional Products that donate 5% to local charity of your choice: www.adsparkpromos.com Reliable & Cheap Promotional Products: www.adcomarketing.com PR Monitoring through Google Alerts: http://www.google.com/alerts Free Online PR Pitch Listing: www.pitchengine.com
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Online Business ListingsThese are the links you should think about getting listed on to make sure you’re visible and able to be found when your consumers are ready to make a buying decision! Local Google Business Listing: www.google.com/local/add Bing Business Listing: www.bing.com/local/ Affordable Housing Listing: www.socialserve.com/ Online Business Review site: www.yelp.com Social Check In App: www.foursquare.com Open Directory Listing with big link juice: www.dmoz.org |
Graphic DesignFree Stock Photos: www.sxc.hu Inexpensive Stock Photos: www.shutterstock.com Photo Editing Software: www.picnik.com Free Fonts that can be used online: www.fontsquirrel.com Free Funky Fonts: www.dafont.com Font Finder to see what Font something is |
Web Design & Content BuildingDomain Registration: www.namecheap.com WordPress Themes so you don’t need to learn HTML: theme.wordpress.com/themes Easy Blog Builder: www.posterous.com Very Inexpensive WordPress Themes: www.eleganthemes.com and www.themeforest.net/ Community or Intranet Builder: www.ning.com Website, Social Media & Inbound Marketing Grader: website.grader.com |
Social MediaSocial Media Manager: www.hootsuite.com Social Media Research: www.socialfresh.com and www.socialcrush.com Blog on Inbound Marketing: www.blog.hubspot.com/ Best Practices of How to Create a Social Media Policy: www.socialmedia.biz/social-media-policies/best-practices-for-developing-a-social-media-policy/ How to Write a Social Media Policy: www.inc.com/guides/2010/05/writing-a-social-media-policy.html |
Click here for a PDF of these marketing resources to print:
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What did I miss? What free or cheap resources are your favorites?
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