Strategy
& Market Research
Many clients choose Yellow Duck Marketing because we provide the full array of Integrated Marketing services. The good thing about ducks is we can fly high and see the big picture strategy and also land and integrate real-world webbed feet on the ground tactics.
We can have the best ideas on the planet, but if we don’t know how to reach your target audience, we might as well pack up our great-looking creative and go home.
We want to know who your consumers are, what matters to them, and how they make their buying decisions. That way, we won’t waste their time and money—or yours. It’s been said already, and we mean this in the best possible sense: Yellow Ducks are research nerds. We could swim around in numbers all day, and we will. As we get to know you and your products and services, pore over feasibility studies, and ask questions of focus groups and survey respondents until the left sides of our brains cry uncle. This is the best way for us to make sure our marketing strategy is smart, effective and as precisely calibrated to meet the needs of your demographic as possible.
We work to come up with a full strategic plan but can also work on an ongoing basis to oversee a long-term marketing campaign and push and pull the various marketing levers to reach the most effective outcomes possible. We are not a traditional “ad agency” so we don’t have a vested interest in pushing one tactic over another; our goal is simply to succeed.
Expertise
DUE DILIGENCE
The developers of Waverly knew that a targeted rifle approach based on research can be much more efficient than a broad, shotgun approach and that a truly successful real estate development brings retailers and restaurants that neighbors actually want. They brought in the Ducks to be their "ears" through the rezoning process as well as develop a survey of over 450 neighbors to gauge their preferences to help target their leasing efforts to the concepts people really wanted.
read the case study
Yellow Duck was our guide through the process of rebranding from A to Z. From the initial call to our first in-person meeting, the Yellow Duck team intuitively took us through a strategic creative process. From internal organizational strategy to community input and stakeholder engagement and beyond, Yellow Duck created everything from our new name, logo design, letterhead and our newly developed website. Thanks to Yellow Duck, we were able to successfully launch our new name and brand to the community in a smooth and seamless way. We couldn’t have done it without them!
We just wanted to send a heartfelt Thank You to Yellow Duck for all of your assistance, coordination, creativity and ideas over the last couple of months as we try to provide support to our Waverly merchants and community during this COVID crisis. Yellow Duck has been a pillar of tenant communication and support during this time and it is genuinely appreciated! Yellow Duck has always been an excellent partner at Waverly – but during this particular point in time – your partnership has been extremely beneficial in keeping the community updated. We could not have provided all of the support we have been able to provide to the Waverly merchants and surrounding community without your help. We just wanted to take a moment to say THANKS!
Yellow Duck really helped us bring the vision of our brand to life by creating branding elements that embody the mission, values and mood of byFiorenza. They developed a strategic plan and branding assets that made it easy for us to stay consistent with our branding and our message. We are able to share exact colors and fonts with companies when having signage or other materials made so that everything is consistent and clean! A big part of our brand focuses on streamlining the customer’s online buying experience on our website to become the “Carvana” of homebuilders. Yellow Duck helped us to hone and build a website that embraced our unique vision. Most importantly, it’s not a “we pay you to do this and you do it” arrangement – it’s a true collaboration, which we love!
I have had the pleasure of working with Yellow Duck Marketing on two public engagement projects. The creativity shown in their deliverables and their ability to adapt in everchanging worlds is truly impressive.
Yellow Duck Marketing is a first-class boutique marketing firm with a team of very talented creative professionals. They are capable of working several projects simultaneously while always giving your their best work and making you feel like their only client.
Related Market Research & Strategy Projects
Waverly
Yellow Duck Marketing named, branded and provided community and public relations for Waverly, a new $200 M 90-acre multi-use development in South Charlotte developed by Crosland […]
Cainhoy Pointe
The Ducks were given the opportunity to create a full-scale strategic plan, branding, collateral and website for a property located near Daniel Island, South Carolina. After […]
Center City Partners
Charlotte Center City Partners and Charlotte Department of Transportation released an RFP for marketing firms to help brand and promote protected bike lanes and bike commuting […]TreesCharlotte
Yellow Duck Marketing was chosen to coordinate and execute a 3-year strategic plan with TreesCharlotte. A Charlotte nonprofit dedicated to expanding and preserving the Queen City’s […]Holding Village
Reader Communities needed help with the market launch of a brand new master planned community in Wake Forest, NC of ~300 homes in the first phase […]
