Hey there! I’m Amanda, a seasoned agency pro who’s all about driving strategic brands and initiatives, and nurturing creative excellence through our client services. With over 12 years of hustle in marketing, advertising, and communications, I’ve found my groove in a role that’s equal parts leadership, creativity, and strategic smarts, and I’m obsessed with what I get to do each day!

I’m all about teamwork, and proudly lead both the creative and account teams here at YDM. We thrive on collaboration and kicking out top-notch work. I love sparking inspiration and getting my crew pumped, leading to some amazing projects and long-lasting client love. I’m passionate about digging deep into research (seriously, I’m all about asking a lot of questions as one of our lead charrette facilitators), uncovering client’s vision and goals, and cooking up cool branding and campaign concepts with my creative crew. Plus, I’ve got a soft spot for crafting great copy that really hits home.

A self-described lifelong learner, I grabbed a journalism and communication dual degree from UNC Chapel Hill and an MBA in Marketing from UNC Charlotte. I’ve also got a stack of certificates from different spots, including Wake Forest. Oh, and I’m part of Leadership Charlotte’s Class 45 crew (BCE)!

When I’m not in my flow at work, you can find me curled up with a good book, supporting my 4-year-old’s Lego obsession, soaking up some sunshine with my golden retriever on walks, enjoying live music somewhere, or cheering on my educator husband, and his awesome school and students.

Don’t be shy—reach out and say hi! I can’t wait to help you make some marketing magic happen!